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Importance of Signage in a Business

Importance of Signage in a Business

If you already operate or are planning to start a signage business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. It is highly probable, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to sales impulse on a whim when added to special displays. Undoubtedly, signs serve as a primary link between a business and its customers.

Types

Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where pedestrian traffic is prevalent, such as a downtown shopping area.

Importance

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Benefits

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. Statistically speaking, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Signs can also be effective for off-premises use. Strategically placed billboards can express a succinct message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.

 

Sign Facets is a national signage manufacturer who specialise in custom made signs catering for the corporate industry. We will work with you from concept/design/manufacture and finish off with the installation. Sign Facets is a story about people in the sign industry who take pride in what they do as well as what they have achieved. Signage and branding is a passion of the owners who have been in the industry for 15 years who everyday instil that passion into the staff we employ to create what we call the “magic”. Here at Sign Facets, our goal is to be your signage company of choice where our good old fashion values still apply: quality, service and value

The Benefits of Outdoor Signage

The Benefits of Outdoor Signage

Outdoor signage is an important avenue for small businesses to promote themselves in a big way. When an outdoor sign is correctly placed geographically, it can serve at a catalyst for sales and income. It is important that you as a small sign making business offers a number of outdoor sign options to meet the… Continue Reading

What are Fabric Frames and Why You Need Them?

What are Fabric Frames and Why You Need Them?

So you’re thinking of getting a sign or some in-office branding? Now the next problem comes with which one to actually go with, and how this will benefit your business. We all know that there are different choices for your business and the different locations that you could possibly put up these messages and branding!… Continue Reading

Signs Work for Small Businesses Too

Signs Work for Small Businesses Too

It would be foolish to think that because your business is not as important as any of those name branded businesses and stores that surround you, it does not mean that you do not need to spend any money on a sign for your business, and that those chalk boards are doing enough to grab… Continue Reading

Signage Design Tips

Signage Design Tips

1 Compelling Colour The colour you choose to use plays a big role in well designed signage. Think of the yellow in McDonalds or the red in Coca Cola, often colour can help you convey your brands identity. Studies have shown that more or less 80% of the recognition of a trademark is because of… Continue Reading

The History and importance of signage

The History and importance of signage

Signage may be defined as any kind of visual graphics created to display information to a particular audience. We then wanted to dig deeper into the history of signage. How far back does it date? Who did it first? Cave men or Tokyo? One thing we can be sure of is that it has been… Continue Reading

Make your Business Noticeable with Pylon Signs

Make your Business Noticeable with Pylon Signs

It is important to install the right type of signage for your business to remain prominent and competitive. You need to think differently with your signage, be creative and invest your money in something that everyone will notice such as pylon signs. What are pylon signs you ask? let us explain. What are pylon signs?… Continue Reading

The Importance of Business Signs in Branding

The Importance of Business Signs in Branding

If you are a business owner, or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition, it’s also the base of creating your brand identity. Customers are more likely to purchase from a business they… Continue Reading