Author Archives: signfacets

The Benefits Of Lighting Your Signs

The Benefits Of Lighting Your Signs

Signs come in a huge variety of shapes, styles, and sizes. If you’re the owner of a retail business, you may already know about the huge variety of choices on offer when it comes to designing and fitting your sign, with options available to suit all styles and budgets. Once in place, your sign will help to attract customers to your business, raise brand awareness and advertise your company’s location. As the sign is such an important feature of your business’s branding, enhancing it with lighting could help you to get more out of your signage and attract more customers to your premises.

Visibility

One of the main reasons that businesses opt to light their signs is visibility. There’s no denying that a sign which is brightly lit up through the night is more visible than those without illumination. Even on dark, grey days and winter afternoons, a little bit of lighting can make a great difference and could give your company an edge over the local competition. Once your sign is installed, check the illumination levels to ensure the bulbs are bright enough for maximum visibility.

Professionalism

Lighting your sign throughout the night can help to lend your business an extra air of professionalism. Passers-by will see that you’re not cutting corners when it comes to making your business visible and that you take brand awareness seriously. If your business is new, it can also help to reassure some customers that you’re not a fly-by-night organization and are in fact here to stay.

Personality

If you’ve put a lot of time and effort into creating a sign that perfectly illustrates your company personality, illuminating it can be a great way to get your brand message across and make the most of all that hard work. Lighting your sign can even help to give your business a little more personality as it can bring out various elements of your design and help to draw attention to your text, your font, and your colour scheme.

Security

Last but definitely not least, lighting your sign can be good for security. Not only will the extra illumination around your premises help to deter opportunistic thieves, leaving the sign lit all night can make it harder for would-be burglars to work out if there’s anyone onsite and therefore make it less likely they’ll attempt a break in.

There is a wealth of illumination available for signage, some of the most popular and effective options include:

  • Halo Illuminated Letters typically have a metal face with an opal polycarbonate back tray. LEDs are mounted to the rear of the face and shine through the opal backing to create a ‘halo’ of light around each individual letter.
  • Face Illuminated Letters, as the name suggests, have the face of the letter illuminated. They typically will have acrylic faces with LED modules fitted to a back tray.
  • Acrylic Illuminated Letters are very versatile for lit signs. Suitable for bold fonts and logos, these signs can be lit from all sides, or face only.
  • Lightbox Signs can be used indoors and outdoors and are one of the simplest forms of illuminated signage. Lightboxes have an acrylic face with LEDs installed to the back plate of the box. Printed vinyl graphics are then applied to the acrylic face to bring the design to life with illumination.
  • Stencil Cut Signs are cost-effective illuminated panels suitable for external or internal use. Aluminium panels are cut to house acrylic inlays, coloured acrylic or vinyl can be used to create corporate colours. LEDs are added to the back tray to shine through the acrylic creating a cut-out lit letter effect.
  • Neon Signs are lit by long luminous gas-discharge tubes that contain rarefied neon or other gases. For instance, neon signs rose to popularity between the 1920’s and 60’s in America with Vegas being famous for its neon signage.
  • Trough Lighting is used when the sign or letters themselves do not have lit elements, but illumination is required. This type of lighting can be retro-fitted to existing signage. Trough lights can be used on building signs, monolith signs and hanging signs, to name a few.

 

There are several other illuminated signage options available. Sign Facets is a national signage manufacturer who specializes in custom-made signs catering to the corporate industry. We will work with you from concept/ design/ manufacture and finish off with the installation. If you’re currently in the process of designing a sign for your commercial premises and are looking for information about the various options available, visit Sign Facets and get in touch today.

Different Types of Wayfinding Signs

Different Types of Wayfinding Signs

There are different types of wayfinding signage which are used in wayfinding and navigation design and, in this post, here we will explain these different types, their uses and the differences between each of them. Types of Wayfinding Signs Signs and signage, as you may appreciate, are different because signs i.e. signifiers can come from… Continue Reading

Effective Signage

Effective Signage

Small businesses need to immediately gain visibility and build brand recognition in the minds of consumers, but how?  This can be accomplished in a simple and quick way:  through effective signage.  By putting a company name, logo, and contact information on things like window decals, car door magnets, and lawn signs customers are promptly introduced… Continue Reading

How Digital Signage Can Simplify Restaurant Operations

How Digital Signage Can Simplify Restaurant Operations

  Digital signage for restaurants provides several advantages over traditional signs and menu boards. Utilizing a digital sign or digital menu board can aid restaurant owners and operators save time and money, alleviate marketing efforts, and make daily operations run smoother. Save on Expenses A primary concern for many restaurant owners when considering the change… Continue Reading

Advantages of Vehicle Branding for Marketing your Business

Advantages of Vehicle Branding for Marketing your Business

Effective advertising not only creates a great first impression, but also creates a lasting first impression. Vehicle wraps are great for expressing your business’ message; vehicle wraps for sales, service and delivery vehicles are a powerful branding and marketing tool and here at Sign Facets, we thoroughly understand the significance of vehicle graphics or wraps… Continue Reading

Indoor vs Outdoor Signs for your Business

Indoor vs Outdoor Signs for your Business

Signs are significantly effective marketing and advertising tools for businesses of all sizes in all types of industries. With the right message (image & text), the right type of sign, and the right location, your business sign can help you make a meaningful impact on your community and your business goals. With regards to choosing… Continue Reading

The Importance of Billboard Advertising

Ponder and recall a time when you were driving on the highway enjoying the scenery when you came across a stylish, brightly coloured billboard.  Now picture the billboard you saw advertising your company. Think about how many people have already seen that billboard, and think about how many will see it after you. Your company… Continue Reading

The Advantages of LED Signage

From the brightness and clarity standpoint, the LED (light-emitting diode) signs are ideal options. There are also several categories where LED signs may have an upper-hand the neon signs. They are more energy-efficient, they are lighter and slimmer than neon signage, making installation and shipment not as challenging and do not demand a lot of… Continue Reading

Importance of Signage in a Business

Importance of Signage in a Business

If you already operate or are planning to start a signage business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. It is highly probable, customers are more likely to purchase from a business they have already heard of, so a… Continue Reading