The Benefits, Not Just The Requirements Of Signage

The Benefits, Not Just The Requirements Of Signage

The signage at your facility should be thought of as a valuable asset to the facility, not just a requirement. John Bosio, associate principal with Hillier says: “Signage is more of a marketing tool than anything else”. When visitors at your facilities can find their way around easily, they will be much more likely to come back again and also to tell others about their experience.
Signage can be much more than a poster on the wall. “Ideally, we try to express the organisation’s core values and brand through the signage system It creates an environment that is more exciting, more pleasurable to work in and also brings the company closer together” says Jeffrey Cook, studio director for the brand strategy and graphic design division at Gensler.
At the beginning of the design process, is when you should establish intangible goals such as these, says Gregory Straub, associate for the architecture studio at Cubellis. The executives at the facilities should expect certain goals, such as decreasing congestion, complying with the law and maintaining good pedestrian flow, but you should discuss other potential benefits with the designer or architect.
Experts say that signage is very often one of the last components of a facility that is considered in the construction and design process. When this happens, there is often not enough time to have the signs produced.
The amount of fabrication and planning time that is required will depend on the size of the project. Outdoor architectural signs can add even more time because of the more complicated fabrication process. You can expect more or less five to six weeks of design and planning for a single floor of an office building and more or less a four to six week production period.
Cook says that designers and executives should discuss purpose during the early design consultations, as it is all about knowledge of function and space planning.
One of the biggest considerations is the level of flexibility or chargeability that is required. Because of the trend toward flexible open office space and turnover, signage changes will often need to be completed simply, quickly and cost-effectively.
At Sign Facets we specialise in an array of signage solutions in Johannesburg. Visit our website on www.signfacets.co.za for more information.

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