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The Importance of Business Signs in Branding

The Importance of Business Signs in Branding

If you are a business owner, or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition, it’s also the base of creating your brand identity. Customers are more likely to purchase from a business they have already heard of, so a sign can help in terms of cognitive mapping for future sales.

Function
Signs serve as a silent salesperson for your business. Exterior signs that are large and have a creative design draw attention to your place of business and help differentiate it from others around it. Interior signs help customers locate merchandise and can lead to impulsive sales as well as make your place of business consumer friendly.
Types
Exterior signs can be building-mounted or ground-mounted. Ground-mounted signs come in a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing drivers. Building-mounted signs are attached to buildings itself and may be useful in areas where foot traffic is prevalent, such as a busy road or shopping centre.
Significance
Signs can be an essential component of a business’s overall marketing and branding strategy. A sign that contains a business’s logo can help reinforce its brand, which creates the cognitive mapping process. Signs can also be used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, its effect is continuous.
Benefits
For businesses that have limited marketing funds, signs can be a cost-effective form of marketing, along with digital marketing. This will give any business a good kick-start to their business leads and sales.
Considerations
Signs can also be great and quite effective for off-premises use. Strategically placed billboards can convey a concise message to passing drivers. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach and driver familiarity.
Companies like Sign Facets specialize in national signage and manufacturer custom made signs for the corporate industry. Make your business recognizable today and visit our website!

Pylon Signs

Pylon Signs

At Sign Facets we specialise in the installation and supply of all types of signage including pylon signs. Our facilities allow for you to come and view your product to ensure that you are happy with it. Pylon sign are among the largest and also the most eye catching signs out there, some being as… Continue Reading

Why Choose Wallpaper?

Why Choose Wallpaper?

Wallpaper is enjoying a new beginning as a result of new technology, designs and modes of application. And yes you do get peel and stick wallpaper, also known as pre-pasted wallpaper. While many assume that wallpaper belongs in a historic or Victorian home, but these days with new modernists and contemporary patterns, our homeowners, designers… Continue Reading

Lightbox Signage.

Lightbox Signage.

Lights boxes are usually made from enclosed frames, containing internal lighting. This frame is specially designed to hold the sign and is usually mounted flush on a fascia or on a bracket that allows a sign to project. It is also common for clients to request that their light boxes are designed to have the… Continue Reading

Promoting Your Way Up With Signs And Banners.

Promoting Your Way Up With Signs And Banners.

Signs and banners are two of the most important elements when it comes to advertising. This is mostly due to the fact that they both carry various advantages and also functions in terms of attracting customers and promotion. Promotion can very well be one of the most important factors that determine the success of a… Continue Reading

Vehicle Wrapping Benefits.

Vehicle Wrapping Benefits.

Good marketers are constantly looking for ways to outpace their competition, this does not necessarily mean that they have to spend more than their competitors. A proven but very often overlooked tactic used is vehicle wrapping – adorning delivery, service, maintenance or other company vehicles with professionally designed graphics that catch your eye while branding… Continue Reading