Digital signage for restaurants provides several advantages over traditional signs and menu boards. Utilizing a digital sign or digital menu board can aid restaurant owners and operators save time and money, alleviate marketing efforts, and make daily operations run smoother.
Save on Expenses
A primary concern for many restaurant owners when considering the change to a digital signage solution is the startup cost. But with the cost of newer high-definition TVs and commercial displays ever decreasing, and the costs of traditional signs and print media remaining the same, digital signage offers an evident advantage. Another distinct cost advantage is that, in spite of a larger straightforward investment, restaurant digital signage equipment only needs to be purchased once. Conventional signs and print media must be re-ordered and paid for every time a change is required. With digital signs, changes can be made with a couple simple mouse-clicks and keystrokes. Since there’s no need to continuously order new media, the cost savings over time are massive.
Marketing and Promotions
Digital signage in restaurants can also make marketing efforts a breeze. Gone are the days of having to send your design to the printer and wait. If you want to display a new promotion in your restaurant, digital signage lets you quickly setup your promotion and push it to your display. Have a tasty new menu item? Uploading HD photo and video to a digital sign is a fast and easy solution to show it off to your customers.
Many restaurants offer specials during different days of the week, or times of day. Promotions for daily specials, happy hour drink specials, and lunch or dinner specials can all be automated and scheduled to display at specific times using digital signage.
Does your restaurant host live music or show sporting events? Make sure to let your customers know when the next band is playing, or remind them to stop in for a drink to catch the home team’s next game. Since announcing new events like these requires constantly updating the information, this would not be practical for traditional signs. Digital signage makes this easy and is sure to grab people’s attention.
Did the price of one of your main ingredients just go up, forcing you to charge a bit more for some of your food items? Digital signage lets restaurant managers change menu board prices instantly, rather than taking a hit for the price difference, or make physical changes to a regular sign board.
For those who can’t always be at their restaurant, or those who manage a chain of restaurants, digital signage provides an easy solution to updating sign content. With a basic internet connection, you can easily update all your digital signs from anywhere. No more reaching or getting up on a ladder to change items on old-fashioned menu boards.
Choosing The Right Digital Signage
The features mentioned above are available on most modern digital signage systems, however you should always check with the provider to make sure their products will meet your particular needs. Some features such as scheduling and accessing the digital sign software remotely over the internet may not be available from every manufacturer.
Sign Facets are capable of delivering all the solutions presented in this piece. Sign Facets is a national signage manufacturer who specialise in custom made signs catering for the corporate industry. We will work with you from concept/design/ manufacture and finish off with the installation. Signage and branding is a passion of the owners who have been in the industry for 15 years who everyday instill that passion into the staff we employ to create what we call the “magic”. Contact us here at Sign Facets for more info on our signage solutions in South Africa.