Importance of Signage in a Business

Importance of Signage in a Business

If you already operate or are planning to start a signage business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. It is highly probable, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to sales impulse on a whim when added to special displays. Undoubtedly, signs serve as a primary link between a business and its customers.

Types

Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where pedestrian traffic is prevalent, such as a downtown shopping area.

Importance

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Benefits

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. Statistically speaking, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Signs can also be effective for off-premises use. Strategically placed billboards can express a succinct message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.

 

Sign Facets is a national signage manufacturer who specialise in custom made signs catering for the corporate industry. We will work with you from concept/design/manufacture and finish off with the installation. Sign Facets is a story about people in the sign industry who take pride in what they do as well as what they have achieved. Signage and branding is a passion of the owners who have been in the industry for 15 years who everyday instil that passion into the staff we employ to create what we call the “magic”. Here at Sign Facets, our goal is to be your signage company of choice where our good old fashion values still apply: quality, service and value

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