Vehicle Wrapping Benefits.

Vehicle Wrapping Benefits.

Good marketers are constantly looking for ways to outpace their competition, this does not necessarily mean that they have to spend more than their competitors.
A proven but very often overlooked tactic used is vehicle wrapping – adorning delivery, service, maintenance or other company vehicles with professionally designed graphics that catch your eye while branding and promoting your business as you drive around town.
Low cost & high awareness:
Unlike media which is more costly, vehicle wrapping works 24/7, 365 day per year, for more or less 5 years, ensuring that the actual amortized investment is manageable for most small businesses. According to the Outdoor Advertising Association Of America, vehicle wrapping offers the lowest cost-per-impression of any form of advertising. It depends on the population size and the city, one single vehicle wrap is able to generate anything between 30.000 and 70.000 daily impressions.
Below are some more benefits of vehicle wrapping:
• Creative & strategic versatility – Vehicle wrapping can be used for short-term product or event promotions or long-term advertising, another pro is that you control the design, the look and when wraps are updated or replaced.
• Local Targeting – Driving and parking a wrapped car around the area where you provide your services can dramatically increase your company’s awareness among those who work, live or attend school nearby. Parked vehicles often attract the attention of pedestrians, especially when it is a busy urban setting, as well as cultural or sporting events, conventions, colleges and tradeshows.
• The rand consistency – Vehicle wrapping helps unify a campaigns look and feel, they incorporate similar branding elements from your other marketing channels. There are also non-marketing benefits when it comes to wrapping your vehicle such as providing a predictable fixed-advertising cost and also preserving your vehicles resale value by protecting the paint from getting damaged by the weather.
• Who makes use of vehicle wrapping? – With imagination and the right creative service provider for you, many businesses can very easily integrate vehicle wrapping into their marketing mix. Some examples are:
 Bars, grills, salons and restaurants
 Specialty retail shops, such as clothiers, pet groomers or florists
 Hospitals, health clinics and private medical/dental practices.
Sign Facets is your national signage manufacture, we specialise in vehicle wrapping and custom made signs for the corporate industry. Contact us for more information or visit our website on www.signfacets.co.za

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